User research that transforms products and drives growth.

For SaaS companies, user research is crucial because it directly impacts key metrics like acquisition, activation, retention, and expansion revenue. With subscription-based models, understanding user needs ensures you're building features that drive long-term value and prevent churn. It also significantly reduces development waste by focusing resources on solving real user problems rather than assumed ones.

We employ a mix of methods based on your specific questions and constraints. For discovery, we use in-depth interviews, contextual inquiry, and diary studies. For validation, we conduct usability testing, prototype testing, and preference testing. For measurement, we leverage analytics reviews, surveys, and benchmark studies. Each method is strategically chosen to answer your most critical questions in the most efficient way.

For qualitative methods like usability testing, 5-8 participants per user segment typically uncovers 85-90% of major issues. For discovery interviews, we usually recommend 8-12 participants per segment to reach insight saturation. For quantitative research like surveys, sample size depends on your user base size and desired confidence level, but we typically aim for statistical significance with a 95% confidence level.

We use multiple recruitment channels depending on your needs. For existing products, we can recruit directly from your user base through in-app invitations, email campaigns, or customer lists. For new products or reaching non-users, we leverage specialized research recruitment panels, social media recruitment, and industry-specific networks. We handle all screening, scheduling, and incentive management.

A focused usability study can be completed in 2-3 weeks from kickoff to final report. More comprehensive discovery research typically takes 4-6 weeks. The timeline includes planning (1 week), recruitment (1-2 weeks), research sessions (1-2 weeks), and analysis/reporting (1 week). We can expedite certain projects with rapid research techniques when decisions are time-sensitive.

We deliver insights in multiple formats to ensure they're actionable and accessible. This typically includes a detailed report with methodology and findings, an executive summary for leadership, a presentation workshop for the team, video highlights from user sessions, and specific recommendations tied to your product roadmap. We focus on making insights immediately useful for decision-making.

We conduct both remote and in-person research based on your needs. Remote research offers broader geographic reach, faster timelines, and often lower costs. In-person research provides richer contextual insights and works better for certain populations or when physical interactions with products are important. We'll recommend the best approach based on your research goals, timeline, and budget.

We track both direct and indirect ROI metrics. Direct metrics include development time saved by avoiding unwanted features, increased conversion from improved onboarding, and reduced churn from fixing pain points. Indirect metrics include faster decision-making, reduced internal debates, and more cohesive product strategy. We work with you to establish before/after measurements for the specific metrics most valuable to your business.

The ideal times for research are: 1) Before starting design or development to validate product concepts, 2) During design iterations to refine solutions, 3) Before major releases to catch issues, 4) After launch to measure success and identify improvements, and 5) Periodically to stay connected with evolving user needs. The most successful SaaS companies integrate research continuously throughout their product development cycle.

We take data privacy extremely seriously. All research participants sign consent forms specifying how their data will be used. We comply with GDPR requirements, anonymize all research data, and securely store information. For competitive research, we can sign NDAs. For product tests, we use secure environments. We can work with your legal team to ensure all research activities meet your company's compliance requirements.