SaaS designer roles that accelerate growth

A year with Finnish SaaS decision-makers has shown that these designer roles are critical for growth. We offer part-time professionals who complement your product team without the cost of a full-time employee.

Our SaaS clients

Eemel logo
Gebwell logo
Groweo logo
Seppo.io logo
Kamux logo
Materialistning logo
Minnalearn logo
Prospectum logo
Elisa logo
Cumucore logo
Evolver logo
Akamon logo
Eemel logo
Gebwell logo
Groweo logo
Seppo.io logo
Kamux logo
Materialistning logo
Minnalearn logo
Prospectum logo
Elisa logo
Cumucore logo
Evolver logo
Akamon logo

Designers as SaaS growth accelerators

Our experience with Finnish SaaS companies has shown that the right designer roles are crucial for growth. The Good Side offers part-time top professionals in these roles who complement your product team without the cost of a full-time employee.

We've identified that only certain designer roles are needed in growth-oriented Finnish SaaS companies. These designers help you:

  • Streamline product development and reduce revision cycles
  • Improve user experience and extend customer relationship duration
  • Accelerate growth with clear product positioning
  • Convince investors with professional design

Experience in the Finnish SaaS field

Years of working with Finnish SaaS companies has taught us that strong digital design is a critical success factor in product development. Especially in startup and growth-stage companies with limited resources, the right designer choices become crucial.

Mikki Aalto-Ylevä, The Good Side

"The Finnish SaaS market needs different design expertise than international markets. We've identified that certain designer roles are particularly needed during the growth phase when building internationally competitive products."

Based on our experience, we've developed a model where SaaS companies can access exactly the design expertise they need without the costs and recruitment risks of a full-time designer.

Designer roles relevant for the SaaS market

One of the insights we've gained over the year is that understanding these roles helps SaaS leaders make better recruitment decisions.

UI/UX Designer

A UI/UX designer is a versatile professional who masters both user interface and user experience design.

Core competencies:

  • Creating intuitive user journeys customized for each client
  • Applying good design principles (accessibility, heuristics)
  • Efficient use of design tools
  • Clear and effective argumentation of design decisions to leadership
  • Conducting and analyzing user research

Impact on SaaS business:

  • Improved product team performance
  • Identifying and solving strategic problems
  • Deepening user understanding through user research
UI/UX Designer description

Fullstack Designer / Design Engineer

A Fullstack Designer combines UI/UX expertise with coding skills, making them particularly valuable for smaller SaaS teams.

Core competencies:

  • All UI/UX designer skills
  • Strong visual design expertise
  • Smooth work with vector and pixel graphics
  • Coding skills in web technologies (HTML, CSS, JavaScript)
  • Prototyping to working code

Impact on SaaS business:

  • Faster transition from design to implementation
  • Resource efficiency in smaller teams
  • Consistent user interface throughout the product

Finland has an estimated 4,000 digital service designers, of which only 5-10% meet the Fullstack Designer criteria. Approximately 30-40% are UI/UX designers as described above.

Fullstack Designer description

Practical benefits of designer roles

Based on our project experience, correctly chosen designer roles can significantly speed up SaaS product development and time-to-market. For example, one of our clients was able to reduce the number of development cycles by 30% with the help of a UI/UX designer.

Tuomas Kaartoluoma, The Good Side

"Designers serve as bridge builders between technical implementation and business goals in SaaS development. They help make the right decisions faster and reduce costly mistakes."

In practice, a designer's role is to identify and solve problems before they end up in code. This results in faster development, better user experience, and clearly measurable business benefits.

We specialize in SaaS product development design

SaaS specialization

We understand the specific characteristics of SaaS business and use this expertise in designing each project.

Flexible designer resources

We provide designers as temporary resources without long-term commitment - adjust according to your needs.

Commercial results

We focus on design that delivers measurable business results: more conversions, better retention, and higher customer satisfaction.

Want to learn more about designer roles?

Book a free 30-minute consultation where we'll go through the most suitable designer roles for your company and how we can help improve your SaaS product's user experience.

Book a free consultation →

Our latest thoughts on SaaS design

See all articles →